Rap+ is more than a brand. It’s a movement — just a young one. When you’re flipping through Spotify or walking past a row of CDs, think about how many times you see that “explicit lyrics” label. What message does that send? It’s not uplifting, it’s not positive, and changing that is what Rap+, positive hip hop, is about. If we can start to move the bar, other singers, other artists will follow. Pretty soon, we’ve changed the music scene.